Cadillac making EV

Report: Cadillac to become “lead electric vehicle brand” for GM with model to rival Tesla

Cadillac making EV
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Cadillac will be the first GM brand to use the company's newest EV architecture.

Cadillac making EV
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There are no details on which type of vehicle Cadillac will first build on the new electric chassis.

Cadillac making EV
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The company's Cruise division will launch "self-driving vehicles in a dense urban environment this year."

Cadillac making EV
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In November, GM ramped up its belt-tightening measures with cuts to factory and white-collar workers, plant closures in North America and the elimination of several car models as it tries to transform into a nimble company focused on high-margin SUVs, crossovers and trucks, and investments in future products like electric and autonomous vehicles.

Cadillac making EV
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Even as GM announced those cuts, it said it would double engineering resources allocated to electric and autonomous vehicle programs by 2020.

Cadillac making EV
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The announcement made Friday at an investor meeting marks a shift in GM’s approach to making electric vehicles.

Cadillac making EV
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Cadillac will introduce a new model on GM's new EV platform.

Cadillac making EV
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GM has been undergoing a transformation over the past four to five years, getting rid of expensive, money-losing programs like the Opel brand in Europe, and investing more into electrification and autonomous vehicle technology.

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